The #BrandAudit2021 Report

Over 99% of plastic is made from fossil fuels. To truly “turn off the tap” on plastic pollution, corporations must stop producing so much plastic and keep fossil fuels in the ground.

That’s why the #breakfreefromplastic (BFFP) movement is challenging the corporations fueling both plastic pollution and the climate crisis to Reveal, Reduce, and Redesign their products now. BRANDED Volume IV: Holding Corporations Accountable for the Plastic & Climate Crisis exposes the world’s worst corporate plastic polluters that continue to produce plastic despite its harmful impact on the climate, our environment, and our future.

This report is a collaboration of Break Free From Plastic members, allies and all 11,184 volunteers who conducted 440 brand audits across 45 countries. Together, they collected 330,493 pieces of plastic waste, 58% of which was marked with a clear consumer brand.

Special thanks to the new generation of youth activists around the world fighting for a livable planet, especially our Break Free From Plastic Youth Ambassadors. This report is dedicated to you.