A brand audit is a participatory science initiative that involves counting and documenting the brands found on plastic waste to help identify the companies responsible for plastic pollution.

The #breakfreefromplastic Movement is a global movement envisioning a future free from plastic pollution. More than 11,000 organizations and individual supporters from across the world have joined the movement to demand massive reductions in single-use plastics and to push for lasting solutions to the plastic pollution crisis.This means tackling plastic pollution across the whole plastics value chain - from extraction to disposal – focusing on prevention rather than cure and providing effective solutions.